Lagos State Signage & Advertisement Agency (LASAA) is
to host Africa's most anticipated signage & Outdoor conference and exhibition
at Eko Hotel Convention Centre, Victoria Island, Lagos, between
June 22 - 27th this year. The initiative, the first of its kind in Africa,
is tagged ''Sign and Outdoor Conference & Exhibition
Africa (Lagos 2014)''. In addition to 4,000 visitors
expected for the event, about 300 exhibitors and conference
participants from 30 countries drawn from Europe, Asia, America, Africa and
within Nigeria will be taking part. Continue...
LASAA says this maiden edition of what may become an
annual international conference & exhibition in Lagos, is geared at
creating a convergence of stakeholders within the out-of-home advertising
industry. It will focus on trends, best practices, innovations and
challenges within the Nigerian and African context. Conference
participants will include advertising agencies, outdoor practitioners, media
owners, signage fabricators, printers, advertisers, regulators,
government Officials, event companies, outdoor protection services,
retailers, franchisees and marketing professionals.
Speaking on this new initiative, the Managing Director of
LASAA, Mr George Noah, who is steering this development
said: ''The objective is to provide a veritable platform
for the growth and development of signage and outdoor advertising in Lagos
State, Nigeria and Africa. The event is expected to attract from
within and outside the country, industry regulators, consultants,
designers, researchers, brand managers, media buying agencies, event
companies, suppliers, manufacturers, exhibitors in the signage,
digital signage, retail signage solutions, outdoor media as well as screen
and digital printing industries''.
Commenting further, Noah said: ''Our objective is to
create an enabling environment that will help all players in our sector to
grow their business and to keep abreast with new innovations from across the
globe. Visitors and participants are expected to discover the
latest developments in equipment, software, signage and outdoor
materials, systems, fittings and fixtures. Participants can maximise
their time at the event by taking part in the tailored conference
sessions as well as experiencing live demonstrations and networking
opportunities. In addition the conference &
exhibition will deliver new market breakthroughs, significant on-site
sales, joint venture opportunities, new trading partners and an improved
regional profile for manufacturers''.
Exhibitors already committed to the event include:
Rotapanel (Holland) Primedia (South Africa) Agfa (Belgium) Saga Group
(Dubai) and Invent Media (Nigeria). Similar exhibitions in
Dubai, London and Milan are reported to generate billions of dollars of
sales for exhibitors serving the printing, signage and outdoor advertising
industries.
Signed
Temitope
Akande,
Manager,
Corporate Affairs/PR Department
E-mail- takande@lasaa-ng.com,
Tel-07043281292
www.lasaa.com
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