Nollywood`s brothers, Zeb and Chico Ejiro have aligned with a
World Bank`s body, Harvest Trust to produced a movie on the production and use
of the new breed of Vitamin A cassava in Nigeria.
According to Chico at the audition of the cast and crew for
the agriculture propelled movie, “It is to see that agricultural programmes or
policies of the government can be delivered through Nollywood movies. This we
are doing in collaboration with a World Bank body called Harvest Trust. It is to pass a message across that when you
eat Vitamin A cassava products it will increase your body metabolism. That it
will help in the eradication of river blindness and the rampant loss of early
pregnancy in women can be averted. Vitamin A cassava is a new breed of cassava
that we are trying to promote and I think Nollywood movies will be good to do
that.”
On how he and his partners will get this to the ordinary
masses, he added, “We are carrying the grassroots farmers and the end users
along in the movie. The film will be
shot in several Nigerian languages. It shall be shot at different locations in
the villages and towns where the people it will benefit reside.”
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